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More on car sharing. Finding cars by GPS

On last weeks cleantech show we talked about some of the more recent developments in car sharing. Here’s a few more about what Zipcar are doing.
clipped from www.springwise.com

We first wrote about Zipcar in 2003, applauding the company’s innovative approach to the staid car rental industry. Catering to urban dwellers in North America and the UK, Zipcar’s car sharing fleet is rentable by the hour, gas and insurance included. Which allows customers to use the vehicles whenever they need them.

Zipcar’s culture of innovation didn’t stop there. In April 2007, we noted that it had partnered with ParkAtMyHouse.com. The UK company acts as a clearing house, allowing people with parking spaces for rent to link up with those looking for a place to stow their cars.
To make finding those cars easier, this fall Zipcar unveiled a mobile tracking system. How it works? Suppose a Zipcar member buys an expensive antique chair at a shop in Soho (be it New York or London). To find a car to haul it home in, they simply access Zipcar with a GPS-enabled cell phone to find the nearest vehicle and make an instant reservation

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