This is nice thinking. Hybrids battery systems increase the cost of a hybrid car substantially compared with similar gas guzzler, and there’s the issue of battery degradation. So why not lease it?
The auto industry’s transition to alternative energy won’t just affect oil companies. It’s destined to disrupt and reinvent supply chains for fuel, financing and just about everything else that makes a car run. All of which translates into unprecedented opportunities for entrepreneurs. |
| The latest evidence: Norway’s two-seat, electric-powered Think City car—set to go on sale in the coming months—will come with an owner financing package unheard of in the auto industry. Consumers will pay an estimated USD 15,000 to 17,000 for the vehicle, but the company plans to lease the Think’s battery. And for good reason: on its own, the battery would cost an estimated USD 34,000, more than the price of a low-end luxury vehicle in most countries. Moreover, the Think battery’s useful life will depend on how the vehicle is used. |
| The workaround Think has devised is a USD 100-200 per month bundle that will include the battery lease plus other services such as insurance and mobile internet access |
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